Click here to learn more about Gilad David Maayan. What Is Artificial Intelligence Marketing? In marketing, artificial intelligence (AI) is the process of using data models, mathematics, and algorithms to generate insights that marketers can use. Marketers use insights gained from AI to guide future decisions on event spending, strategy, and content topics. AI also makes it possible to measure and optimize marketing activities without human intervention.

Artificial intelligence marketing is the strategy our modern-day business needs. With the entire population using the internet for one or the other reason, there is a massive dump of data that gets generated every second. This data when analyzed with the right tools, gives insights on what are the needs of the user or customer, what motivates his/her needs, and how those needs can be satisfied. Artificial Intelligence has emerged as a potent marketing tool for businesses to understand their customers better. To model their business that grabs customers' attention, and that aligns with the customer's needs.

Artificial Intelligence Marketing (AIM) provides superior solutions to bridge the gap between analytics and execution. It is the process of going through massive piles of data to originate positive results. As per the courtesy of Forbes, retailers invested around 5.9 billion US dollars on AIM. North America, Europe, and Asia-Pacific are mainly using this type of digital marketing and advertising. Likewise, remote health monitoring, wearable AR, IoT kitchen appliances, and brain-sensing gadgets lie under the game-changing innovations.

Artificial Intelligence is helping businesses in many ways. Marketing is one of the key areas this technology is revolutionizing. Whether you are a marketer, entrepreneur or business owner, understanding how Artificial Intelligence can help achieve your marketing goals is vital to stay ahead of your competitors. While there's more and more materials on artificial intelligence, it's often difficult to answer one of the first questions that comes into mind: how do you get started with AI? The integration of AI in marketing is fast becoming a standard for many brands such as agencies and online retailers.

In recent years, the efforts of digital marketing companies have taken a significant turn by using artificial intelligence technologies. One of the major problems that marketers are facing is how to personalize the content to users and generate better experience and results. Lately several startups developed AI technologies that aimed to help marketer solving this problem. The vast amount of information collected about users is used by advertising systems dominated by the big players such as: Google and Facebook. However, most businesses are having difficulties to use AI technologies to improve their digital marketing.The great challenge that any marketing manager faces is how to tailor the message to the customer in a personalized way that is fits to each user according to interests, purchase intent and the right timing.What is Artificial Intelligence Marketing?Artificial Intelligence Marketing (AI Marketing) allows you to leverage the data collected on users or customers to tailor the content or messages to the user profile so that the content presented to the user is tailored to their interests at the time relevant to the user and their purchase intent.

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In Data-driven marketing, there are 5 ways in which AI can be a game changer. I would like to share some insight on what we have learned at SnatchBot for the past few years, thanks to collaboration from various marketing teams around the world. The majority of experienced marketers have by now become aware of how "artificial intelligence marketing" is deemed to be the latest innovation of data-driven marketing strategy and how it is impacting the digital world. Marketers are now able to make use of artificial intelligence and this allows them to simulate highly personalized consumer experiences which is significantly cheaper than the more conventional large investment campaigns. The benefit is that absolutely every interaction which a consumer has with a solution or product is noted so that it can be used for future optimization.

AI helps bridge the gap between Data Science and Execution. Artificial Intelligence Marketing is an emerging technology that is poised to become an essential part of Marketing strategies in the coming days. But what exactly is Artificial Intelligence Marketing? AI Marketing is a process of utilizing customer data and AI concepts to predict customers' next moves and perk up the customer journey. It enables marketers to build a clearer picture of their target audiences so as to provide them with what they anticipate.

Artificial Intelligence (AI) has made the transition from once being a glorious manifestation of sci-fi imagination to today emerging as a technological reality capable of disrupting industries. In an increasingly hypercompetitive business environment, the marketing function is no exception to the application of AI. In fact, in a recent PwC study, 72% of the marketers interviewed, consider AI as a "business advantage". When actionable data is considered the fulcrum for growth, the modern marketer barely utilises 5% of the customer-centric data -- that often exists in straitjacketed silos -- at his disposal. This is where Artificial Intelligence Marketing comes into the picture.

Artificial intelligence marketing solutions offer ways to bridge the gap between data science and execution. The process of sifting through and analyzing huge dumps of data was once an insurmountable process and is now not only feasible, but it's actually easy. Let's think about all of the new technologies that have hit the market in the past year or so. We've all heard about the iPhone 7, Google's driverless cars, Snapchat Glasses, and even Elon Musk's'city on Mars'. Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer's next move and improve the customer journey.